The Society of Cosmetic Scientists promotes education, research and collaboration to advance the science of cosmetics

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picture of woman and galaxyTOMORROW'S WORLD


What might the future look like for the cosmetics industry? We welcome Elisabeth Dufton (Surfachem) and Daniel Whitby (Lake Chemicals) to take us on a journey into the future.


Elisabeth Dufton (Surfachem)
38 % of generation Z (ages 4 – 24) believe that Gender no longer defines a person. But what is Gender? The definition is now detaching from the rigorous segregation of male or female. It is now the pliable expression of the mind within the individual; where a stereotype no longer exists. It affects not just the personal care and fashion industries, but society in general.For success, future brand development needs to abandon traditional Gender stereotypes and embrace Gender neutrality; appeasing to consumer mindsets and legislation. In 2018 the Advertising Standards Agency (ASA) put a ban on all harsh stereotyping. There are some brands that are early adopters; for example, CoverGirl and Maybelline using male models to promote mascara, however there is still a long way to go. The recent advert launch “A Best a Man Can Get” by Gillette caused huge controversy for its alternative approach, highlighting that changes aren't always universally accepted. The essence of the personal care industry is to make people feel better. As people change, we must change. So, what can the personal care industry do to evolve with Gender change to be accepting and innovative?

Daniel Whitby 
(Lake Personal Care)
What will the future of beauty look like and how can we predict this? The beauty industry is driven by innovation, not only in formulation and packaging but also in terms of new formats, claims and a need for new ways of engaging with increasingly savvy consumers. As the market grows and we see the emergence of new, often independent brands who are highly mobile and agile, the demand for innovation is relentless. Staying ahead of the curve and being able to identify the breaking trends which will influence the future of product development enables maximum use of resources in the best possible way. Taking extensive research from the latest scientific publications and combining this with analysis of new product launches and global product trends can give us some idea of what to expect from the next generation of beauty. Add in to this key developments in other industries such as healthcare, construction and nutrition, new thinking in marketing and retail and a thorough understanding of consumer needs and we can begin to build a picture of where we may be as we approach the third decade of the 21st century.  In this talk the multifactorial approach described above will be used to provide an informed view of both where our industry is heading and why it is going that way.


Elisabeth Dufton 
Elisabeth is Personal Care Brand Manager at Surfachem. Her mission is to analyse market trends and new product development, then apply her in-depth technical expertise to product innovation in harmony with the changing economic and societal needs of consumers. After graduating with a BSc (Hons) Cosmetic Science from London College of Fashion, which included an industrial placement year with Henkel in Dusseldorf, she pursued postgraduate research into personal care product ingredients at the University of Leeds. Having completed an MRes and then a PhD at Leeds, she has a wealth of experience in the fields of chemical analysis, formulation design, skin delivery of actives and problem solving for natural new product development. She is passionate about the personal care industry and how it impacts upon peoples’ lives; from the brand, pack, texture and smell to the socio-economic responsibility of the industry. 

Daniel Whitby 
Daniel has worked in the personal care industry for over 20 years in a variety of roles including formulation, new product development, innovation, technical marketing and claims testing. He has developed patented technologies, been responsible for the introduction of several innovative claims into the beauty market place and has presented at numerous cosmetic science events. A regular contributor to industry journals he has a passion for trends analysis, ingredient innovation and understanding consumer interaction with both products and the beauty industry. An extensive industry network including journalists, bloggers, consultants, brand owners and scientists gives him a unique insight into what the future may look like for the beauty industry. He also lectures on the Cosmetic Science BSc course at Sunderland University and is a member of the SCS RDG North team.

Time 6pm refreshments/light buffet, 6.30pm lecture  
Venue Royal Society of Chemistry Burlington House, Piccadilly, London W1J 0BE


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