The Society of Cosmetic Scientists promotes education, research and collaboration to advance the science of cosmetics

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Thursday 16 January 2014 - Richard Stacy (Social Media Consultant)

One of the biggest mistakes to make when using social media is to assume that it will enable you to reach, or engage all of your consumers, customers or stakeholders.  Social media is very bad at doing this, mostly because, despite the name, it is not really a form of media, although it is social.  However, what social media is very good at doing is allowing an organisation to create very valuable relationships with very small numbers of people at any one time.

This means that social media is not about channels and messages, it is about behaviour identification and response and the way to use it effectively is to see it as a business process.

This presentation will identify how to create value from the use of social media by seeing at as a business process.  It will examine how to identify the small groups of people (the three percenters) and what to do with them.  It will also take a look at just what social media actually is and how is has the potential to transform the relationships between individuals and institutions.

Venue: Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA

Commencing 19.00 hours with light refreshments from 18.30 hours

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