SCIENTIFIC EVENTS / LECTURES
Click here to see the Programme Card
Click here to see the event held at the RSC on 3 October 2013 - Cosmetics, Chemicals and the Truth
*THURSDAY 12 DECEMBER 2013
SPECIAL GENERAL MEETING - SCS MEMBERS ONLY
Light refreshments from 15.30 hours - Meeting commencing at 16.00 hours
Venue: Royal Society of Chemistry, Burlington House, Piccadilly, London W1J OBA
This will then be followed at 18.45 hours by.....London College of Fashion Student presentations
Finally, the Guests Evening lecture will commence at approximately 19.00 hours - non-members are also welcome to attend
PLANTS AS MEDICINES - FROM THEN TILL NOW
Dr Henry Oakeley (The Garden Fellow, The Royal College of Physicians)
Dr Henry Oakeley, FRCP, Garden Fellow at the Royal College of Physicians, will give an illustrated talk on the history of the use of plants as medicines over the past 5000 years. He will discuss the belief systems that existed, the Doctrine of Signatures and the Doctrine of the Humours, which governed how one chose a plant to be a medicine, for two thousand years. He will chart the slow rise of clinical observation and chemical synthesis which turned toxic plants into useful medicines. Examples of the historical development of plant based medicines, from Opium to Tamiflu; how the discovery of Saridegib, known in the pharmaceutical world as a ‘Hedgehog inhibitor’, for treating myelofibrosis and chondrosarcoma began with a one-eyed lamb in California and an excessively hairy fruit fly; and other such tales, will be the theme of this lecture.
*Thursday 16 January 2014
Social media and The Three Per Cent Rule: how to succeed by not talking to 97 per cent of your audience
Richard Stacy (Social Media Consultant)
One of the biggest mistakes to make when using social media is to assume that it will enable you to reach, or engage all of your consumers, customers or stakeholders. Social media is very bad at doing this, mostly because, despite the name, it is not really a form of media, although it is social. However, what social media is very good at doing is allowing an organisation to create very valuable relationships with very small numbers of people at any one time.
This means that social media is not about channels and messages, it is about behaviour identification and response and the way to use it effectively is to see it as a business process.
This presentation will identify how to create value from the use of social media by seeing at as a business process. It will examine how to identify the small groups of people (the three percenters) and what to do with them. It will also take a look at just what social media actually is and how is has the potential to transform the relationships between individuals and institutions.
TIMES OF LECTURES AND VENUE DETAILS
* London Evening Lectures - Meetings will be at the Royal Society of Chemistry, Burlington House, Piccadilly, London, W1J 0BA normally at 19.00 hours with light refreshments served from 18.15 hours. Nearest tube stations are Piccadilly Circus and Green Park.
RDG NORTH Regional Half Day Conferences - See Programme Card for more information
RDG WALES & WEST Events are held from 14.00 to 16.00 hours with free buffet at 13.15 hours.
Venue: Leigh Court, Abbots Leigh, Bristol BS8 3RA
Members and guests welcome
SOUTHERN EDUCATIONAL EVENT is held once a year in June at 19.00 hours with a free buffet
from 18.30 hours at the London College of Fashion, 20 John Princes Street, London W1G 0BJ