The Society of Cosmetic Scientists promotes education, research and collaboration to advance the science of cosmetics

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Thursday 15 October 2015

*London Lectures mostly run from 6.15pm with light refreshments and talks commencing at 7.00pm.  The venue is the Royal Society of Chemistry, Burlington House, Piccadilly, London W1J 0BA. Nearest tube stations are Green Park and Piccadilly Circus. 

INAUGURAL london LECTURE

venue: Royal society of chemistry, burglington house, piccadilly, london

'Creating a Cult Brand'

Debbie Epstein (Marketing Director, Ella's Kitchen and MD at Paddy's Bathroom)

Synopsis

The presentation will cover the main steps for a normal start up but with the key ingredients that turn it into a cult brand, drawing on learnings from Ella’s and wider marketing experience and applying it to Paddy’s. 


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