The Society of Cosmetic Scientists promotes education, research and collaboration to advance the science of cosmetics

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PSYCHOLOGY OF COSMETICS

13 FEBRUARY 2018

picture of eyes

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PSYCHOLOGY OF COSMETICS

SPEAKERS
Dr Eamon Fulcher Head of Psychology, Arden University & Director of R&D,
Split Second Research
Dr Amy Slater Senior Research Fellow, Deputy Director, Centre for Appearance Research, University of the West of England
Andy Myers Walnut Unlimited
Expert in eye tracking/how we follow objects

PART 1: Main presentation
Dr Eamon Fulcher has been researching implicit cognition for over 25 years and will get you involved with an interactive psychological experiment demonstrating just how we make the colour cosmetic choices we do. Dr Fulcher's fascinating presentation will look at emotional responses and using implicit tools to measure people’s reactions, specifically 
to appearance and cosmetics.

PART 2: Up close & personal
We'll be getting up close & personal in our popular 3 x 10 minute seminar style presentations with one expert per table: Dr Eamon Fulcher, Dr Amy Slater & Andy Myers.
• Dr Amy Slater will discuss the work they do at the Centre for Appearance Research, including their latest research, which will surely be right up our street.
• Andy Myers will explain how Walnut's eye tracking equipment can be used to help people's communications and how it is already being used for directing consumer behaviour.


Biography 
Dr Eamon Fulcher is a cognitive-behavioural psychologist at the University of the West of England. His specialisms include implicit reaction time testing and psychobiological recording in market research and he has developed a large array of tools to measure consumers’ subconscious emotions and attitudesHe obtained his PhD in the field of neural networks at Imperial College of Science, Technology and Medicine, University of London, under the supervision of Igor Aleksander. He was a research assistant to Alan Baddeley at the Cognition and Brain Sciences Unit at Cambridge. He has also worked at the Goldsmiths College University of London, the University of Worcester, the University of Gloucestershire, the University of Murcia in Spain. As well as a psychology tutor and a researcher, he is a writer, a programmer, a web designer, and statistical and research methods consultant.

Venue
Leigh Court, Abbots Leigh, Bristol BS8 3RA

2-4pm
Free buffet from 1.15pm 

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