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EVOLVING AN R&D STRATEGY AND CULTURE TO DELIVER THE SCIENCE OF THE FUTURE

picture of Mary Lord

11 JANUARY 2018

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EVOLVING AN R&D STRATEGY AND CULTURE TO DELIVER THE SCIENCE OF THE FUTURE

Speaker Mary Lord (Senior Vice President, Research & Development, Oriflame)

PLUS... LCF STUDENT PRESENTATIONS

Synopsis
Mary Lord will draw on her extensive experience of playing crucial roles in establishing and leading Oriflame’s global Research and Development unit – the creative pulse that runs through the very heart of its operations.

Her talk will centre on the importance of the work of R&D and of the necessity to build, nurture and sustain a team of scientists and experts in any organisation. The right culture and organisation structure is crucial to drive the strategic direction of an enterprise.

The key to knowing where a company is and where it wishes its journey to take it is determined by adopting a strategic R&D framework linked to the business and marketing strategy. Adopting and maintaining a future-focused approach has provided the growth path for the sector in the past and continues to play a central role.

She believes that R&D is where marketing comes ‘to shop’; where those tasked with the function of energising customers and building brand awareness must learn of the value chain of research and product development that has been the backbone of cosmetic innovation. Scientists must not alone create but must also have the skill set to sell their science in a compelling way to Marketing and the overall business where future investment will come from.

Her presentation will outline the necessity of fostering a culture of innovation and making the right choices linked with the strategic direction.

R&D must constantly question themselves by asking: “where do you want to be excellent”, as investment into R&D needs to translate into business growth. Developing and working with the right partners is a key element of any R&D strategy.

But producing excellent products is not an endgame unless the consumer has learned to trust and champion what it purchases. The consumer story must be compelling, trustworthy, accurate transparent and ethical.

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