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FEBRUARY RDG NORTH EVENT

THURSDAY 23 FEBRUARY 2017

picture of bottles on shelfFROM CONCEPT TO LAUNCH – 
USING THE SERVICES OF EXPERTS TO AVOID THE PITFALLS DURING NEW PRODUCT LAUNCHES
 

Four experts will guide us through: Steve Barton, Carol Carson (Grow Your Brands International), Ian Marlow (Walgreens Boots Alliance) & Stephen Kirk (SK-CRS Ltd).

STEVE BARTON (Skin Thinking)
Hiring External Skills – the inside (and outside) story
Working with external providers, like much of product development, is as much about interpersonal relationships and team dynamics as it is about the science and technology. In this talk I will highlight ways to maximise success when one, usually larger, organisation looks to bring in the services of an individual or smaller group with specific skills. It will emphasise the importance of recognising which skills you need and why. From this, how you find and engage the most appropriate source of advice and set mutual expectations is the important next step; as is agreeing the ‘rules of engagement’ (especially the ‘administrative’ aspects). Using hypothetical examples based on my experiences within large organisations hiring external experts and subsequently as a ‘one-man-band’ working with SMEs, I will also highlight the scientific and technical advantages that can arise from using external resources.

CAROL CARSON (Grow Your Brands International)
Small Beauty Brands – the challenges of working with external expert resources
In this talk I will be representing the small beauty brands who utilise external resources to launch their brand. What are they looking for, what do they know, what don’t they know, how to succeed and what can go horribly wrong. I will give examples drawing on real experience and will share a model for success. 

IAN MARLOW (Walgreens Boots Alliance)
Outsourcing Claims Testing – finding and working with expert CROs
Generating support for the claims you want to make isn’t as easy as just looking at a list of claims and the corresponding method to measure, and then looking to find an external CRO that has that method. Firstly, that definitive list does not exist, and secondly, a capability on paper doesn’t always translate to successful delivery of a claim. Claims expertise is required in both the Sponsor company and the CRO! This talk will highlight the factors in any testing, wherever performed, that increase the likelihood of success, and then on the selection of an external CRO to do that testing. It will cover the business and commercial considerations of selecting a CRO, but then, critically, on the assessment of capability within a CRO to give added confidence of claims success. The ability of both sponsor and CRO to talk technically with each other is fundamental, and great communication, clarity of objectives and joint commitment to success are essential.

STEPHEN KIRK (SK-CRS Ltd) 
Trust Me, I'm an Expert – regulatory pitfall avoidance a speciality
The presentation will highlight a number of the numerous factors that make regulatory and safety compliance of cosmetics more than a 'check-box exercise'. It will feature the benefits of using the expert knowledge of cosmetic chemists, process technologists as well as regulatory and safety professionals to assure the ultimate safety of the buying consumer.

12pm – Welcome buffet lunch and networking
1-2pm – First two presentations
2-2.30pm – Coffee and networking
2.30-3.30pm – Final two presentations
3.30pm – Round up and future event details
4pm – Event ends/networking

Venue National Watersports Centre, Holme Pierrepont Country Park Nottingham.

ROOM IS: “REGATTA VIEW” WHICH OVERLOOKS THE ROWING LAKE.

Delegates need to follow the green and white signposts directing them to the “Lakeside Reception”

http://www.nwscnotts.com

REGISTRATION IS CLOSED


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