The Society of Cosmetic Scientists promotes education, research and collaboration to advance the science of cosmetics

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picture of 'claims' in tilesCTPA SEMINAR ON COSMETIC CLAIMS
What You Should Know Before Marketing and Advertising Cosmetics?
11 December 2018
Royal College of Physicians, London
Preliminary Programme & Booking Form 
Contact Julia Hewitt 


CTPA will be holding a seminar dedicated to cosmetic claims and advertising on 11 December 2018 at the Royal College of Physicians, London. The ‘Cosmetics Claims, What You Should Know Before Marketing and Advertising Cosmetics’ seminar will provide delegates with an overview of the legislation in reference to cosmetic claims and advertising, whilst addressing the most recent hot topics (borderline, ‘free from’ claims, ‘hypoallergenic’, ‘not tested on animals’ as well as ‘natural’ and ‘organic’) with a special emphasis on digital advertising.

By attending you will receive not only regulatory updates, but the tools to improve your expertise on cosmetic claims to assess the latest challenges and understand the principles of claims substantiation. A case study showing how this works in practice will finally lead into a debate with experts from the regulatory bodies contributing their thoughts.

At the event, CTPA will also be relaunching the CTPA Guide on Advertising Claims with new sections and updated advice for this continuously evolving industry.

Key questions to be tackled at the Seminar

  • How do I assess whether my product is a cosmetic or a medicine?
  • Are there limitations in the Cosmetic Products Regulation (CPR) on the claims I can make and on the way I substantiate them?
  • How do I substantiate my claims?
  • How do I use the information from my ingredient supplier and my testing house?
  • Can I make ‘free from’, ‘hypoallergenic’, ‘not tested on animals’, ‘natural’, ‘organic’, etc. claims?
  • Are social media posts and videos with my influencers considered advertising? How do I comply with the Advertising Codes?
  • Are consumers’ reviews and testimonials considered advertising?
  • What are the global claims challenges that I need to be aware of?
  • How can I best substantiate claims for broadcast advertising?
  • I have developed an amazing technology that delivers a new benefit for the consumers. How can I demonstrate my innovation and make the best claims for it? 

Who is it for?                   

This seminar is designed for staff responsible for branding, marketing and advertising (including social media) and assessment and approval of claims for cosmetic products (including packaging, point of sales, online, social media, testimonials, TV, etc.). 

Who should attend?     

Staff working in regulatory, R&D, marketing, legal, design and PR, including all functions involved in branding, marketing and advertising (including social media) that assess and approve claims, marketing material and packaging. 

Key areas to be covered:

  • UK, EU & International Regulatory Update
  • Advertising Rules in the Digital Era
  • Borderline Claims
  • ‘Free from’, Hypoallergenic, Natural & Organic Claims
  • Claims Substantiation, Study Design & Case Study 

The preliminary programme is available here.  To attend, please complete and return the booking form or contact Julia Hewitt.

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picture for UAL Dec 2018 eventWOMEN IN THE PACKAGING INDUSTRY
“BETTER LIVING THROUGH INNOVATION AND SUSTAINABILITY”

12 December 2018
UAL High Holborn, London
Organised by the UK Packaging Society and London College of Fashion.
This is an educational event in which six female experts from a variety of industries will take the audience through the current innovations and the sustainability of packaging, as well as discuss their contribution to better living in a panel discussion. The event will finish with an interactive networking opportunity. Everyone interested in Packaging is welcome! Lunch and drinks will be provided.
Tickets £30, students £20
REGISTER



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